How to Pitch Brand Deals

Influencer work is not as easy as some may think. A lot that goes into it including: photography, styling, caption writing, editing etc. Therefore we deserve to be adequately compensated.

When you first begin as an influencer than most collaborations are in kind aka product exchanges only. This is beneficial as it helps to build your portfolio. However; as with any profession the more you gain experience than the more you can negotiate your worth. Therefore; I have compiled a list of tips to pitch/negotiate brand deals:

1. Be prepared- when you start pitching and responding to brands, they are going to ask for your insights and past work. Are you ready for that? Also having a media kit is essential! It’s like a resume for your influence experience *see example below*

2. Do your research- one to ensure this brand is one that aligns with your own brand/values and two to show how much you really take your collaborations seriously

3. Write your pitch- be sure it has the following: a professional greeting, how YOU benefit the brand and why you want to work with them. *see example of pitch email below*

4. Negotiate- always fun right? But again with all the work that goes into the content creation aspect; it is important to be compensated. Kindly ask if there is a budget for the campaign and if so ensure that it’s an amount that satisfies both parties.

All in all make sure that you know your worth. You’re the main representative for your own brand so you have to stick up for yourself because otherwise who will?

Happy pitching 😀

Influencer- One Year Anniversary!

It’s been a whole year since I started this influencer journey from scratch and I would like to say…“I want to thank me for believing in me, I want to thank me for doing all this hard work…”

Hahaha seriously though; I want to thank God for guiding me through it all and YOU! Your support is unmatched and I’m so thankful for everyone who consistently shows up for me. You encourage me so much more than you many know.On days when I may feel unsure of myself or not up to posting; my audience helps motivate me to continue. So thanks again for all that you do; it doesn’t go unnoticed. I’m excited to grow even more with you and I look forward to even more blessings to come for us all!

For those who may be curious on how to begin influencing; here are some tips for you:

  1. Find your “why”- Ask if this is something you’re passionate about and why you’d like to start this journey.
  2. Understand Your Audience- once you get to know them; you’ll be able to deliver more efficient content. Getting to know your base is so important.
  3. Post Quality Content- this one of the most important factors for growth. Quality over quantity.
  4. Be Consistent- show up! It’s so important to post as much as you can to show your dedication to your brand.
One year influencerversary!