Influencer work is not as easy as some may think. A lot that goes into it including: photography, styling, caption writing, editing etc. Therefore we deserve to be adequately compensated.
When you first begin as an influencer than most collaborations are in kind aka product exchanges only. This is beneficial as it helps to build your portfolio. However; as with any profession the more you gain experience than the more you can negotiate your worth. Therefore; I have compiled a list of tips to pitch/negotiate brand deals:
1. Be prepared- when you start pitching and responding to brands, they are going to ask for your insights and past work. Are you ready for that? Also having a media kit is essential! It’s like a resume for your influence experience *see example below*
2. Do your research- one to ensure this brand is one that aligns with your own brand/values and two to show how much you really take your collaborations seriously
3. Write your pitch- be sure it has the following: a professional greeting, how YOU benefit the brand and why you want to work with them. *see example of pitch email below*
4. Negotiate- always fun right? But again with all the work that goes into the content creation aspect; it is important to be compensated. Kindly ask if there is a budget for the campaign and if so ensure that it’s an amount that satisfies both parties.
All in all make sure that you know your worth. You’re the main representative for your own brand so you have to stick up for yourself because otherwise who will?
Happy pitching 😀
Yours Faithfully, J 